We may not realise it, but cotton is the most widely used fabric on the planet, accounting for more than half of all fibre requirements.

Cotton growers use artificial techniques and excessive pesticide use to keep up with this demand. Organic cotton is softer, more hypoallergenic, and lasts longer than conventional cotton.

The most significant benefit, however, is that it protects the ecology, reduces water waste, and provides a safer working environment for farmers and manufacturers.